MOTIVATION | How can we improve policies, funding strategies, and technology to help smallholder farmers produce more and better crops, sold at fair market prices to global consumers?
CONCEPT | Highlight critical points of intervention along the food supply chain in a panel discussion, and prompt audience members to work together to propose ideas during a Prosperity Lab.
EXECUTION | Raj Kumar, President and Editor-in-Chief, Devex, moderates panel with Ertharin Cousin, Executive Director, World Food Programme, T R Kesavan, Chief Operating Officer, TAFE, and Zia Khan, Vice President, Initiatives & Strategy, The Rockefeller Foundation.
BACKSTAGE | When I introduce Zia to Ertharin, he gushed, "If I go on for too long about your Patient Procurement Plan, it's only because I'm a HUGE fan!"
